Edun made its debut in Asia this October beginning with a special launch in Tokyo, Japan.

Ali Hewson hosted an intimate gathering for special guests, who were able to preview the SS12 collection while enjoying tunes from DJ M-Swift and sipping on African beer and wine.

The following night, Edun launched the men's and women's fall collections at Corso Como Seoul, as shoppers were invited to meet Ali Hewson while being treated to H'orderves and champagne.

Images from Tokyo by photographer Katsuwo