Edun and Neiman Marcus Beverly Hills celebrated the launch of the Edun Pop-Up Shop and Collection at Neiman Marcus with a runway show and cocktail party at the Beverly Hill, Los Angeles department store on Saturday March 3rd.
Special guests including actor Colin Farrell, Quincy Jones and Akon joined Edun founders Ali Hewson and Bono in the front row, which saw the women's Spring/Summer 2012 collection make its way down a runway on the rooftop of Neiman's. The runway show was an exclusive recreation of Edun's Sprint/Summer 12 Runway show during Fashion Week in New York.
The Pop-up shop brings to life the concept of "The Garden of Edun" with a living wall of succulents as the backdrop for Edun's colorful prints. Edun’s Beautiful Rebels Ad Campaign is featured in a video monitor within the living wall. The collection juxtaposes both iconic floral and African prints, bringing two contrasting worlds together in signature Edun style. Now open on the third floor of Neiman's, shoppers are able to view the installation and purchase the collection until March 19th.
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