Late Sunday night Edun celebrated the launch of the Spring/Summer 2012 Beautiful Rebels ad campaign at the Jane Hotel in New York’s West Village. The hotel's two-floor ballroom was adorned with antique cages of live butterflies and framed video portraits photographer Ryan McGinley directed as part of the campaign. The mezzanine was crowded with a star-studded list that included Helena Christensen, Alexander Saarsgard, Courtney Love, Stephen Dorff and Edun Pioneer Waris. 

Images by Billy Farrell Agency. For more go to Facebook.com/Edun.