On Thursday, September 8th Ali Hewson, founder of Edun celebrated 2011 Fashion’s Night Out with a shopping event at Bloomingdales co-hosted by Bryan Greenberg and Victor Rasuk from HBO’s How to make it in America.

From 7 to 9pm Edun transformed the Metro Level Men’s Department of Bloomingdale’s into The Double Seven and The Lambs Club Pop Up. For one night only, the exclusive downtown New York Club scene came to the heart of Manhattan in the form of an ultimate gentleman’s lounge complete with special guest DJ, handcrafted cocktails and tasty bites.