Meet the catwalk model running a foundation for the education of orphaned girls in Tanzania; the actor creating opportunities for Senegal’s talibé beggar children; the fashion designer building an industry in Côte d’Ivoire one skilled worker at a time; the musician drawing on Belgian and Congolese roots to challenge what it means to make African music today; the writer from Morocco breaking taboos as the first openly gay author in the Arab world; and the photography collective showing their hometown of Soweto, South Africa in a whole new light. Step inside Studio Africa to find out how the cast members are redefining the future on their own terms.

I See A Different You are a trio of photographers from Soweto, South Africa with an eye for style and ambition to show their continent in a whole new light.

Petite Noir is the recording name of South Africa’s Yannick Ilunga who is championing a
new musical movement.

Uviwe Mangweni is an endlessly curious photojournalist and copywriter from South Africa documenting hidden stories with sensitivity.

Tanya Mushayi is a talented surface pattern designer, stylist and blogger running her own business
in Zimbabwe.

Sy Alassane is an actor and model from Senegal who played the lead in 2011’s Sundance Film Festival official selection Restless City.

Laurence Chauvin-Buthaud is a rising menswear designer providing local workers in her birthplace of Côte d'Ivoire with skills and training.

Flaviana Matata is an international catwalk model who runs a foundation for the education of orphaned girls in her home country of Tanzania.

Baloji is a fiercely original and acclaimed rapper and producer born in DR Congo and raised in Belgium.

Abdellah Taïa is the first openly gay Moroccan writer and his celebrated books have been translated into several languages.

The DIESEL+EDUN collaboration will engage a global audience with the passion of its founders to raise awareness of the creative opportunities in Africa and build sustainable trade with the continent through fashion - a global loudspeaker for the new African economic and creative paradigm.

In January 2012, DIESEL founder Renzo Rosso and EDUN founders Ali Hewson and Bono travelled to Uganda and Mali, where they shared their love of the continent and toured each other’s programs: DIESEL’s Only The Brave Foundation projectin Dioro, Mali and EDUN’s Conservation Cotton Initiative (CCI) in Uganda. The experience encouraged them to join forces to further apparel trade and development in Africa under the name DIESEL+EDUN.